Yellow Pages Opt Out: prime example of marketing BS
Ah.. the wonderful world of printed advertising. Even more wonderful world of phonebook based printed advertising. Ten years aro companies were fighting to the death to be on the Yellow Pages cover and payed dearly for a bigger font or for an ugly frame around their “ad”. Because people did use those giant books, and…
Continue reading…Soon airlines will finally be forced to post the real price
Finally. It doesn’t happen often, but there is a new regulation that I wholeheartedly support. Starting from January 24th 2012 airfares in ads will have to include taxes and fees. Yes! It means when the ticket costs $1500 it won’t be advertised as $500 super fare, which just happen to have extra thousand bucks in…
Continue reading…Time Warner is testing the usage billing. Again
When AT&T announced caps back in May you probably pretty much figured out that Time Warner will be headed there too quite soon. Well, the soon is now. Bloomberg reports that TW CEO says they’re working on installing meters. Just like the Communist Party, it will be done “for the sake of fairness” and, I…
Continue reading…Sony and Debix: scary number of errors
So, Sony has (finally) made the second step of trying to smoothe over this horrible Playstation Network hacking incident, and actually emailed out the invitation link to get free identity theft protection from Debix. Specifically their “AllClear ID PLUS” (the link is specific to Sony customers). Given a series of “secondary” hacks occuring at a…
Continue reading…Zappos: where your review makes you look smarter than you are
One of my friends shared a link to the Slate article about review editing, which referred a study about the impact of well-written reviews on sales by Panos Ipeirotis. Well, the study was about improving product prediction, but as a side note authors noted, that well-written reviews, with no grammar and spelling errors, improve sales…
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