Hyper OM Just trying to stay calm

6Feb/122

Yellow Pages Opt Out: prime example of marketing BS

Ah.. the wonderful world of printed advertising. Even more wonderful world of phonebook based printed advertising. Ten years aro companies were fighting to the death to be on the Yellow Pages cover and payed dearly for a bigger font or for an ugly frame around their “ad”. Because people did use those giant books, and…

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2Feb/120

Why Buy with YBuy?

Every once in a while the enterprising spirits of small businesses invent brand new and strange business models. And sometimes it’s so strange, that they simply stump me. Today’s example of such “um… what are they thinking?” business models is YBuy.com. To start, it uses that “traditional” groupon-like model, where you can’t really see what…

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17Jan/120

Private Messages on Facebook? Why, Politico will count you, of course

Facebook is like a minefield. And an active one as well. As soon as you relax a bit and don’t try to trawl the net about their new “initiatives” and something is already beeping and blinking under your foot, ready to explore. This time it’s the “sentiment analysis” that is being sold to Politico for…

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27Dec/110

Soon airlines will finally be forced to post the real price

Finally. It doesn’t happen often, but there is a new regulation that I wholeheartedly support. Starting from January 24th 2012 airfares in ads will have to include taxes and fees. Yes! It means when the ticket costs $1500 it won’t be advertised as $500 super fare, which just happen to have extra thousand bucks in…

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3Dec/112

Carrier IQ: poor little victim of carrier’s desires (NOT)

Sometimes when I read TechCrunch I’m not sure if they’re just trolling or accidentally “omit” certain aspects of story. You have probably seen enough Carrier IQ news everywhere — how it’s capable of recording everything on your Android phone but choses to only “help carriers to improve service”, how Apple turned out to also have…

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