One step closer to Ford Fiesta

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Well, I am now one step closer to owning the new Ford Fiesta. The journey was fun, interesting and unlike my previous car buying experience (I’ll write about it in another article).

I actually was thinking about new Ford Fusion (not the green version, the regular one), but I have a rare talent of procrastinating up to the point where everyone pretty much rushed in and bought up all the inventory. “Oh, I will just clunk along in my old car for a while then”, — I thought. But… then I ran into Ford Fiesta story on (I think it was this test-drive… the important moments usually never seem important when they happen, only later you will have realized how important that very moment was)

So I change my stance from “I’ll get another Japanese car” to “This looks pretty cool, I should try Ford”.

Given my line of work, I know how important reviews are. And everything I read about the car seemed quite nice. People loved it, professional car guys loved it too. Style is great, colors are nice, and interior, while makes me think of transformers, also seems to be quite nifty.

I waited and waited, and finally the official site started accepting reservations, which I promptly filled out. I choose Ignot Silver Metallic instead of green, and off I went.

It took me a while to straighten out everything via email as I managed to submit two preorders, instead of one (thank you for help, Megan Russo!) and a while to figure out which dealership to go to. I’ve only dealt with local Ford dealership once, but for some reason only San Antonio dealership supports online reviews. Yelp is pretty much useless these days, as looking for information about actual purchasing experiences doesn’t yield many results. Given that unhappy people are way more likely to trumpet about experience failures, I decided to take a chance and use Maxwell Ford.
And they also sent me “Please finish your order” post card, so I knew they were involved in the process.

First attempt at communication was not very promising — I tried to talk to someone from sales to see what I should do next, but getting through the phone system was difficult. Polite lady transferred me five times (first to service, then I got bumped back to receptions, then somewhere else, which wasn’t sales, then back to receptionist, then again to receptionist) and I gave up trying the 6th time.

This Saturday I just went to the dealership in person. There was a bit of confusion, as I was passed along to one of the internet sales guys, who never dealt with Fiesta pre-sales before. After about 5 minutes he did find the right guy, who actually processed several pre-orders already and handed me off to him.

Another somewhat confusing moment was that I had to re-choose everything again. I thought that Ford online would forward all my pre-order details directly to the dealership, but as they told me, they only get the name and the address (which is why they sent me the post card). So I had to try to remember which packages exactly did I choose online when doing pre-order. Plus pre-order qualified me for free sound system and SYNC.

After that I was told that the right guy to do inventory management won’t be in until Monday. So on Monday he will try to configure the car with options I asked (hatchback, automatic transmission, cruise control, so I can drive around Texas with ease) enter it into retail ordering system, and then send me the resulting order sheet, with price and all options marked up. Then I sign it, send it back to them with a copy of my DL. After which I should get a call from Ford to double-check that I ordered what I ordered, and only then the actual car will be built.

Once the car is ready, dealership will contact me again, I will go there, check out the actual car, make sure it is exactly what I want, and then finish financing/trade-in steps (guys did tell me that given amount of interest in new Fiesta, even in unlikely event I were to change my mind, they’d be able to sell the car easily, so no harm done). And soon I will join small but growing army of people who own Fiesta.

Phew… quite a number of steps. And I will write about what will have happened next too.

I have to mention, that Sam De La Garza helped me out via Twitter, as well as several Ford dealership representatives, from different states, yet quite supportive and helpful. When car company embraces social media, only good things can happen, because I firmly believe in usefulness of interaction with customers. Be it praise or critique, it’s always better to know what people think about your product.

While on Fiesta note, check out Fiesta Movement for other interesting stuff (not that new Fiesta needs any more publicity than it already received, but 10 best Hidden Gems in Dallas is an interesting list).

3 Responses to “One step closer to Ford Fiesta”

  1. George

    Glad it is working out for you! Wish I was your local dealer. If you have any questions and I can help in any way yell at me.

    • Max Smolev

      Thanks, I really appreciate it. I may have some questions later, and I will keep posting updates on my blog after each successful step.

  2. kenny

    I think this new Fiesta is very nice but it shows how expensive new cars can be…a few years ago these would have run you around $13,000 topped out now they are creeping into midsize sedan price…that will be the deal breaker for most people.


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